He also makes the point you must get used to rejection — all businessmen will have to face this and its just a natural part of becoming successful in business. His third tip is to be selective, in terms of the people you mix and socialize with — why? Because they can have a positive or negative effect on you. Never for example, take advice from friends in areas they know nothing about and avoid people who are negative. John refers to “green lighters" and “red lighters" and makes the point, you should make up a list of people who you know and put red by the ones who are negative and avoid them and put green by the ones, who you think will have a more positive influence on you and spend more time with the “green lighters".
The secret of success in business is to have goals to focus on, perseverance to follow your plan, a business mentor to guide you and to make sure you are surrounded by positive people. If you want to become a successful businessman, this video is a good introduction to achieving success.