*The question of SEO myths arises since we are still using the term ‘SEO’
while in my view it must be replaced with ‘UEO – User Experience
Optimization’.*
Its really ‘Mental State’ of marketers.
Google wants to show ‘Good Results’ to the users, Good Results >> Useful
Results, this is where UEO model works.
*Matt Cutts just released, “What are some myths about SEO?* Always very
helpful to clear things up, SEO myth questions have been answered a number
of times. So here’s the latest out just minutes ago.
Some of these have been around for a while & have been answered before, but
not everyone gets it. So here’s the main SEO myth points & my (+Joshua Berg)
notes on this.
*If you buy ads you’ll rank higher on Google.*
▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
*If you don’t buy ads you’ll rank better on Google.*
▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
*Google makes changes to drive people to buy ads.*
▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
*Here’s the mental model you need to understand why Google does what it
does in the search results.** We want to return really good search results
to users, so that they’re happy, so that they’ll keep coming back.*
*That’s basically it, **”Happy users are loyal users.”** So if we give them
a good experience on one search, they’ll think about using us the next time
they have an information need.*
*We are NOT going to make an algorithmic change to try to drive people to
buy ads.*
*Buying ads is not going to help, or hurt your rankings in any way.*
*When people get into a kind of “group think.”*
▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
*”Aha, now we know submitting our articles to these article directories is
gonna be the best way to rank number 1.”*
*”Guest blogging, this is totally it. If you’re guest blogging you’re going
to go up to number 1.”*
*”Oh link wheels! You gotta have link wheels if you’re gonna rank number
1.”* [LOL, that’s been a while back.]
*If somebody had a foolproof way to make money online, they would probably
use that way to make money,** rather than packaging it up in an e-book and
selling it to people, or packaging it into a tool & selling it to people.*
*An automated software package to white hat SEO*
▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
*I read an article recently where someone was talking about using some
automated software package & trying to do white hat SEO with it.*
*Which to me sounds like buying a gun & trying to use it as a hammer.*
[Sounds like he doesn’t like this idea very much, or automated SEO
software packages for that matter. No surprise there.]
*Someone says they made a lot of money online”*
▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
*A lot of these tools have the potential to dig yourself into a hole.*
*Just because someone says they made a lot of money online, doesn’t really
mean they made a lot of money online.*
*Approach some of the tools,** services & products you see on the various
boards **with a little bit of caution.** Try to avoid “group think.”*
*Keep the mental model of, “What is Google trying to do? We’re trying to
return great search results for users.*
*If you’re not aligned with those goals… then you’re always going to be
working in opposition to the algorithms & to regular users.*
[This right here is really the main key to remember.]
Everything boils down to your sites content being the best and most
relevant search result, everything else is secondary! No beating around the
bush on this one.
Love this. Really appreciate the insights, +Matt Cutts. Funny, too, because
I’m also a Ryan in Michigan who had this same question. I must have a twin
nearby!
Matt Cutts debunks some SEO myths and along the way he actually gives some
great common sense advice.
I particularly enjoyed his quip about automated software, the answer really
also applies to Forex software, Bitcoin software and all the other get rich
quick black boxes out there
*Big **#SEO** Myths Are Ads & Rankings & Group Think Issues*
On the ads from, #MattCutts said there are two myths. (1) If you buy ads,
your organic rankings will go higher. (2) If you don’t buy ads, your
rankings will go higher. He also added that people think that Google makes
changes to their organic results to drive more people to buy ads. All of
this is untrue and a myth according to Matt Cutts.
One thing I really like about this is how Matt warns against simple group
thinking and focus more on what is Google trying to go. This is something
that happens so often, where people get hung up on a tactic and forget to
really approach marketing from a fresh point of view.
This applies a lot to authority signals as well, where people seem stuck on
group think and are unable to really look forward and think about where
authority is really coming from and how Google is able to digest those
signals.
My question: “why *wouldn’t* Google write an algorithm that drove *both*
enough good results to make people happy *and* enough manipulation that you
felt you had to buy paid ads?”
My case in point: WHY are SERPs just 10 organic, 1-10 paid, 1-10 local etc?
Why not make SERPs 20 organic, 5 paid, 5 local etc? Answer: revenue. Ergo:
Google does make the algorithm and interface to earn revenue, exactly like
I stated, with a balance of just enough to make us all fight for rank, or
feel like we are being served ‘quality results’.
OK, so given that there is no link between AdWords and organic listings in
Google I tried an experiment some time ago where a client ranked #1 organic
for their term and IMHO didn’t deserve it.
They had AdWords running so we ditched the AdWords for a while and their
organic listing disappeared.
Within a few days of us restarting the AdWords campaign their organic
listing went back to the top of Google.
Answers on the back of a stamp addressed envelope please…
Video with Matt Cutts sharing the purpose and intention of Google. This is
pretty clear and I really enjoyed it. I love hearing the truth so that the
crazy stuff you hear is known to be worthless and you know what to do with
your own website.
Today’s video is about some SEO myths.
*The question of SEO myths arises since we are still using the term ‘SEO’
while in my view it must be replaced with ‘UEO – User Experience
Optimization’.*
Its really ‘Mental State’ of marketers.
Google wants to show ‘Good Results’ to the users, Good Results >> Useful
Results, this is where UEO model works.
#mattcutts on #seomyths
*SEO Myths Stomped By **+Matt Cutts*
Takes on Guest blogging, Link Wheels and other magic solutions, as well as
things like buying ads from Google to rank.
Well said +Matt Cutts, yet another informative video. Thanks :)
Today’s video is about some SEO myths.
*Matt Cutts just released, “What are some myths about SEO?* Always very
helpful to clear things up, SEO myth questions have been answered a number
of times. So here’s the latest out just minutes ago.
Some of these have been around for a while & have been answered before, but
not everyone gets it. So here’s the main SEO myth points & my (+Joshua Berg)
notes on this.
*If you buy ads you’ll rank higher on Google.*
▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
*If you don’t buy ads you’ll rank better on Google.*
▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
*Google makes changes to drive people to buy ads.*
▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
*Here’s the mental model you need to understand why Google does what it
does in the search results.** We want to return really good search results
to users, so that they’re happy, so that they’ll keep coming back.*
*That’s basically it, **”Happy users are loyal users.”** So if we give them
a good experience on one search, they’ll think about using us the next time
they have an information need.*
*We are NOT going to make an algorithmic change to try to drive people to
buy ads.*
*Buying ads is not going to help, or hurt your rankings in any way.*
*When people get into a kind of “group think.”*
▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
*”Aha, now we know submitting our articles to these article directories is
gonna be the best way to rank number 1.”*
*”Guest blogging, this is totally it. If you’re guest blogging you’re going
to go up to number 1.”*
*”Oh link wheels! You gotta have link wheels if you’re gonna rank number
1.”* [LOL, that’s been a while back.]
*If somebody had a foolproof way to make money online, they would probably
use that way to make money,** rather than packaging it up in an e-book and
selling it to people, or packaging it into a tool & selling it to people.*
*An automated software package to white hat SEO*
▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
*I read an article recently where someone was talking about using some
automated software package & trying to do white hat SEO with it.*
*Which to me sounds like buying a gun & trying to use it as a hammer.*
[Sounds like he doesn’t like this idea very much, or automated SEO
software packages for that matter. No surprise there.]
*Someone says they made a lot of money online”*
▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
*A lot of these tools have the potential to dig yourself into a hole.*
*Just because someone says they made a lot of money online, doesn’t really
mean they made a lot of money online.*
*Approach some of the tools,** services & products you see on the various
boards **with a little bit of caution.** Try to avoid “group think.”*
*Keep the mental model of, “What is Google trying to do? We’re trying to
return great search results for users.*
*If you’re not aligned with those goals… then you’re always going to be
working in opposition to the algorithms & to regular users.*
[This right here is really the main key to remember.]
#GoogleSEO #UserExperience
#seotips2014
[video] What are some myths about SEO?
More good stuff about SEO and Google from Matt Cutts…
Excellent video from Mary Cutts on SEO myths.
Everything boils down to your sites content being the best and most
relevant search result, everything else is secondary! No beating around the
bush on this one.
Love this. Really appreciate the insights, +Matt Cutts. Funny, too, because
I’m also a Ryan in Michigan who had this same question. I must have a twin
nearby!
Matt Cutts debunks some SEO myths and along the way he actually gives some
great common sense advice.
I particularly enjoyed his quip about automated software, the answer really
also applies to Forex software, Bitcoin software and all the other get rich
quick black boxes out there
Very useful. Thank you!
*Big **#SEO** Myths Are Ads & Rankings & Group Think Issues*
On the ads from, #MattCutts said there are two myths. (1) If you buy ads,
your organic rankings will go higher. (2) If you don’t buy ads, your
rankings will go higher. He also added that people think that Google makes
changes to their organic results to drive more people to buy ads. All of
this is untrue and a myth according to Matt Cutts.
*What are Some SEO Myths about SEO?*
I personally do very little SEO. +Matt Cutts just reaffirms why I do not
like it. Focusing on social is just so much more fun.
#SocialMedia #SEO #Google
Thank you +Google Webmasters
*What are some myths about SEO?*
interesting video from +Matt Cutts
One thing I really like about this is how Matt warns against simple group
thinking and focus more on what is Google trying to go. This is something
that happens so often, where people get hung up on a tactic and forget to
really approach marketing from a fresh point of view.
This applies a lot to authority signals as well, where people seem stuck on
group think and are unable to really look forward and think about where
authority is really coming from and how Google is able to digest those
signals.
WHY ARE GOOGLE SERPS THE WAY THEY ARE?
My question: “why *wouldn’t* Google write an algorithm that drove *both*
enough good results to make people happy *and* enough manipulation that you
felt you had to buy paid ads?”
My case in point: WHY are SERPs just 10 organic, 1-10 paid, 1-10 local etc?
Why not make SERPs 20 organic, 5 paid, 5 local etc? Answer: revenue. Ergo:
Google does make the algorithm and interface to earn revenue, exactly like
I stated, with a balance of just enough to make us all fight for rank, or
feel like we are being served ‘quality results’.
“no” say’s Matt Cutts, Google doesn’t do that.
I actually like this video.
Matt Cutts suggests guns make better hammers than hammers. Well not really,
but I bet that was the takeaway for somebody.
I miti della SEO: risponde Matt Cutts #seo #seomyths #google
#mattcutts
OK, so given that there is no link between AdWords and organic listings in
Google I tried an experiment some time ago where a client ranked #1 organic
for their term and IMHO didn’t deserve it.
They had AdWords running so we ditched the AdWords for a while and their
organic listing disappeared.
Within a few days of us restarting the AdWords campaign their organic
listing went back to the top of Google.
Answers on the back of a stamp addressed envelope please…
*SEO Myths Debunked*
Video with Matt Cutts sharing the purpose and intention of Google. This is
pretty clear and I really enjoyed it. I love hearing the truth so that the
crazy stuff you hear is known to be worthless and you know what to do with
your own website.
#seo #mythbusters #google
What are some myths about #SEO?
#internet #marketing