#1: No value proposition – what differentiates you from your competitors?
Use your meta desc or title to advertise it.
#2: Segmented Approach – when there is no communication between the
marketing team, SEO team, and biz dev teams. Consider SEO in the entire
experience.
#3: Time-consuming workarounds, rather than researching and implementing
new best practices (using rel=canonical when rel=next is a better fix,
submitting XML sitemaps when submitting URLs in WMT would be faster, etc.).
#4: Caught in SEO trends – don’t build the site around algorithms, build it
around users. Don’t focus on keyword density or other factors that are
irrelevant to users.
#5: Slow iteration – aim to be agile. Adopt things like rich snippets,
schema, video sitemaps as quickly as possible for an SEO advantage.
Tell me you weren’t making these mistakes and already implementing a good
strategy! It is simple, always look at the users and provide them with the
best experience and relevancy to their searches. Look at what they search
for and align to them if you can offer them value.
See this more and more in videos, interviews, and conversations with search
engines. In the first point it is mention that if you want to rank on top
and stay on top, you need people to visit your site, revisit, and share it.
More and more social signals are being listed as one of the more important
elements to ranking in search engines.
Maile Ohye, from #Google, covers the five most common errors
she finds in #SEO. She concludes with six quick tips to make sure you’re on
the right track.
SEO Mistake: Slow iteration
1- Define metrics for success
2- Implement improvements
3- Measure impact
4- Create new improvements
5- Prioritize improvements based on market and personnel.
Great video by +Maile Ohye (from the Google Webmaster Tools team)
discussing some best practices for optimizing sites for #SEO . Here are the
mistakes she discusses:
*Mistake #1 – No value proposition*
*Mistake #2 – Segmented approach*
*Mistake #3 – Time consuming workarounds*
*Mistake #4 – Caught in SEO trends*
*Mistake #5 – Slow iteration*
Thanks for the heads up Maile regarding the common mistakes made in SEO.
Its true, I have been studying my own value proposition recently and have
started to evolve my commercial model to include free SEO/SMO advice :)
Hi Maile, Thank you very much for your pointers, though I’d like to see
more description for some of the points. In your SEO Instructions, what
does “Be Smart about your tags and Site architecture” mean?
My four small sites seem to be avoiding all the SEO mistakes and black-hat
no-no’s. They’re listed in Webmstr Tools and Analytics and I manage those
frequently. I’m always adding well researched content, and minimizing
affiliate links. Although they are getting some traffic, and there’s been
no manual actions against them, none of them are ranking anywhere for any
keywords I’m trying to rank for, and they seem to be non-existant in the
SERP’s for anything, though they are indexed and the sitemaps are
up-to-date. I want to be on Google’s good side. What am I missing??
These are the kind of answers I’ve been searching for.
After a page has been indexed, is it detrimental to adjust the site title
to a more descriptive one?
So can I use this in the GWT’s forum? +Sasch Mayer +Lyndon NA this should
be required watching before the post a question.
Really great video!
#1: No value proposition – what differentiates you from your competitors?
Use your meta desc or title to advertise it.
#2: Segmented Approach – when there is no communication between the
marketing team, SEO team, and biz dev teams. Consider SEO in the entire
experience.
#3: Time-consuming workarounds, rather than researching and implementing
new best practices (using rel=canonical when rel=next is a better fix,
submitting XML sitemaps when submitting URLs in WMT would be faster, etc.).
#4: Caught in SEO trends – don’t build the site around algorithms, build it
around users. Don’t focus on keyword density or other factors that are
irrelevant to users.
#5: Slow iteration – aim to be agile. Adopt things like rich snippets,
schema, video sitemaps as quickly as possible for an SEO advantage.
Tell me you weren’t making these mistakes and already implementing a good
strategy! It is simple, always look at the users and provide them with the
best experience and relevancy to their searches. Look at what they search
for and align to them if you can offer them value.
I say move over +Matt Cutts, +Maile Ohye has come out with her best video
yet. Maybe we need a face-off?
At time I am guilty of mistake #3. I have fell in love with rel=”canonical”
attribute. #SEO
See this more and more in videos, interviews, and conversations with search
engines. In the first point it is mention that if you want to rank on top
and stay on top, you need people to visit your site, revisit, and share it.
More and more social signals are being listed as one of the more important
elements to ranking in search engines.
Google empfiehlt: Do something cool! [@7:19] That’s it
Amazing! Strategic Link Building and Niche Evaluation Storm is exactly
about this…
Maile Ohye, from #Google, covers the five most common errors
she finds in #SEO. She concludes with six quick tips to make sure you’re on
the right track.
SEO Mistake: Slow iteration
1- Define metrics for success
2- Implement improvements
3- Measure impact
4- Create new improvements
5- Prioritize improvements based on market and personnel.
The comments on this video have proved to me that there is NO VALUE in
YouTube comments. I want Google to REQUIRE ACTUAL NAMES in YouTube
comments.
Great #seotips check it out!
*5 common mistakes in SEO (and 6 good ideas!)*
Great video by +Maile Ohye (from the Google Webmaster Tools team)
discussing some best practices for optimizing sites for #SEO . Here are the
mistakes she discusses:
*Mistake #1 – No value proposition*
*Mistake #2 – Segmented approach*
*Mistake #3 – Time consuming workarounds*
*Mistake #4 – Caught in SEO trends*
*Mistake #5 – Slow iteration*
Just found out that +Maile Ohye videos are also on Webmaster channel!
A few SEO tips from Google…. Nothing new but maybe a refresh is needed…
Great video on common SEO mistakes & some good ideas to help your
company! Let us know if we can be of any service to you!
You have to watch this to learn what NOT to do.
Many things have changed in the SEO world. Stay on top of SEO and keep away
from the mistakes. A nice video to watch from Maile Ohye.
Thanks for the heads up Maile regarding the common mistakes made in SEO.
Its true, I have been studying my own value proposition recently and have
started to evolve my commercial model to include free SEO/SMO advice :)
5 common mistakes in SEO
thanks for sharing
Hi Maile, Thank you very much for your pointers, though I’d like to see
more description for some of the points. In your SEO Instructions, what
does “Be Smart about your tags and Site architecture” mean?
My four small sites seem to be avoiding all the SEO mistakes and black-hat
no-no’s. They’re listed in Webmstr Tools and Analytics and I manage those
frequently. I’m always adding well researched content, and minimizing
affiliate links. Although they are getting some traffic, and there’s been
no manual actions against them, none of them are ranking anywhere for any
keywords I’m trying to rank for, and they seem to be non-existant in the
SERP’s for anything, though they are indexed and the sitemaps are
up-to-date. I want to be on Google’s good side. What am I missing??
These are the kind of answers I’ve been searching for.
After a page has been indexed, is it detrimental to adjust the site title
to a more descriptive one?